We wanted to create a dramatic fashion story for Pages Digital Magazine and as the fashion from this season seemed so futuristic and strong we thought we could add an edge by creating a distinctive set.
A new shoot idea takes a while to come together and many meetings to fine tune the ideas between the shoot team. We bought 5 metres of the red fabric and it lay around for a couple of weeks while we worked out how to tie it into the story.
Eventually it came together and Jaime had great fun ripping it to shreds and then tieing it into position in the background. With the wind blowing at full force through most of the shoot lengths of bright red threads were flying around, creating a spiders web of fibres....
We knew we were onto something really good and the team was inspired by the results coming through Jaime's camera!